Avocado Digital case studies
A highlight reel of cross-functional digital marketing across spirits, retail, healthcare, and DTC — from the Augusta launch and Heritage's omnichannel coordination, to the global Brown-Forman work that built the operating muscles behind it all.
Avocado Digital launched Augusta on Kentucky Bourbon Direct in February 2025 — the case study new prospects ask for by name.
Multi-channel campaign across mobile, desktop, and CTV — coordinated with West Marine, BOW, FGCI, and Seafarer Marine retail partners. Effective cost per visit: $2.14.
DTC presence on Speakeasy + paid social timed against Fred Meyer in-store POP. The literal expansion play prospects keep asking about.
Pitched the Brown-Forman executive committee for $1M+ in mid-year emergency funding. Won. CMO presented results to the Board of Directors.
Reach grew from 180M to 400M people. Facebook dependence dropped from 95% to under 35%. The system rewrite that other regions adopted.
Jack Daniel's Tennessee Apple introduced into a Brazilian market with no apple-whiskey resonance. Built the cultural permission and the demand at the same time.
Cultural permission for JD in the BBQ (#churrasco) occasion + a measurable lower-funnel signal — in one campaign.
First urban distillery on the Bourbon Trail. Built a hyperlocal media plan from first principles — tied every ad dollar to admissions.
B-F's first compliance-cleared Snapchat filter. Coordinated Legal, Snap, the agency, and the brand team in a 5-day window.
Built a modular media system for Jack Daniel's across LATAM. Same brand discipline, local execution, central reporting — 60% faster planning.
Same conversion volume, dramatically leaner spend, compounding organic on top. Big-brand equity, challenger-brand math.
Co-founded a DTC spirits marketplace that ships legally to 46 states. The infrastructure that powers Augusta and every other KBD client launch.