DTC spirits platform · co-founded from zero

$19.4M+ revenue, 46 states, 18 months.

Co-founded a DTC spirits marketplace that ships legally to 46 states. The infrastructure that powers Augusta and every other KBD client launch.

DTCCo-foundedSpirits platform
10+ Partner brands on the platform ↑ proof we think like operators
REVENUE BUILT
$19.4M+
in first 18 months
STATES SHIPPING
46
of 50 states legally
BRANDS ONBOARDED
10+
partner spirits brands live
AUGUSTA LAUNCH
13x+
ROAS on this infrastructure
THE PLAYBOOK

Why we built it ourselves

The three-tier distribution system was never built for craft spirits. Distilleries had beautiful products and zero way to reach consumers across state lines.

We co-founded Kentucky Bourbon Direct from zero: stood up the legal compliance and shipping infrastructure state by state. Integrated payment processing and age verification. Built the paid media engine — Google, Meta, programmatic — alongside SEO, Klaviyo email retention, and partner co-marketing across onboarded brands.

Wired attribution from day one so every dollar mapped to a shipped order. KBD is now the platform the Augusta launch ran on — and the proof we don't just consult from the sidelines, we operate the system we're recommending.

Built end-to-end

  1. Legal/compliance, age verification, shipping, and payment processing standing in 46 states.
  2. Paid media engine across Google, Meta, programmatic. SEO + Klaviyo retention layered in.
  3. Partner co-marketing program with onboarded brands sharing the demand-generation engine.
  4. Real-time attribution from day one so every ad dollar maps to a shipped order.

What it enables now

  1. $19.4M+ in revenue generated in the first 18 months across 10+ partner brands.
  2. 46 states serviced legally — the largest DTC footprint in the craft-spirits space.
  3. Operates as the platform Augusta launched on — the same system Mackenzie's team is asking us to expand.
  4. Proof we think like operators: we built the system before recommending it.