Flagship case study · DTC launch

From zero to $572K+ in 124 days.

Avocado Digital launched Augusta on Kentucky Bourbon Direct in February 2025 — the case study new prospects ask for by name.

DTCBourbonBrand launchFebruary 2025
13x+ Blended ROAS ↑ vs. category benchmark
FIRST 4 DAYS
$72K
of launch wave revenue
120-DAY TAIL
$500K+
sustained $3K+/day
AVG ORDER VALUE
$375
premium positioning held
REPEAT RATE
27%+
fit
PERFORMANCE
Daily DTC revenue, Feb–Jun 2025
Launch wave + sustained 120-day tail. FB/IG paid generated 60%+ of all sales.

How we built it

  1. Wired up KBD compliance, age verification, payments, and shipping infrastructure across 46 states before a single ad ran.
  2. Built FB/IG paid media against bourbon-affinity audiences, then layered lookalikes off early purchaser data.
  3. Stood up email/CRM retention, attribution, and a real-time dashboard pre-launch — ROAS visible minute-by-minute.
  4. Coordinated PR + earned coverage to a single high-leverage demand spike, then optimized always-on to sustain the curve.

What it produced

  1. $72K grossed in the first 4 days of launch. $500K+ over the following 120 days.
  2. 13x+ blended ROAS — paid social drove 60%+ of all sales at $375 AOV.
  3. 27%+ of customers came back as repeat purchasers — proof of brand fit, not discount chasing.
  4. Featured production run sold out 2,500 bottles in <30 days, inspired a second run.